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The label
Patagonia
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Received
June 2026
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About the label: Patagonia
Patagonia was founded by Yvon Chouinard in 1973 in Ventura, California. The brand is renowned for its commitment to environmental sustainability and high-quality outdoor clothing. Patagonia is notable for its innovative use of recycled materials and its 'Don't Buy This Jacket' campaign, which encouraged consumers to consider the environmental impact of their purchases.